RATE CARD
Our price for one column inch advertising space is $8. Usable ad space is 5 columns (10 inches) across by 16 inches down. A column inch is 2 inches wide and one inch tall. These prices are for Black and White ads only. We only accept Black and White ads, as our paper is not printed in color.
Inches..................................Price
2" by 1"................................$8
2" by 3"................................$24
3" by 4"................................$48
5" by 8" (1/4 a page)...................$160
10" by 8" (1/2 a page)..................$320
10" by 16" (Full Page)..................$640
Insertion advertisements are no longer available.
CLASSIFIED AD RATES
Base price for a single insertion of 20 words: $8. All classified ads are charged the minimum. Each additional word is 20 cents.
DISCOUNTS
Frequency discounts are available from 5% for three ads, 10% for six ads, and 15% for a full semester.
Non-profit organizations receive a 15% discount. Please specify your non-profit status in the insertion order.
Local businesses (in Hampshire County, MA) will receive a 10% discount.
ADVERTISING GUIDELINES
Advertisements are due on Friday at midnight the week before publication. These rates are effective September 1, 2009. Any previous arrangements are null and void.
The Sophian reserves the right to request advanced payment from new advertisers, to refuse advertisement at our discretion, and to edit classified ads for clarity and/or length with appropriate adjustments to charges.
Please address any questions about our advertising policy to the Managing Editor.
We are only able to accept payment by checks payable to "The Smith College Sophian." Invoices and tearsheets will be mailed within one week of the publication date (if a series of ads is placed, it will be sent within one week of the last publication date). We expect payment within 30 days of receipt of the invoice.
Email ads as .pdf files to sophian@smith.edu
CONTACT INFORMATION
Janelle Gatchalian
Managing Editor
The Sophian
Capen Annex
Smith College
Northampton, MA 01063
Phone: 413/585-4970
Fax: attn: the Sophian 413/585-2075
sophian@smith.edu
www.smithsophian.com
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ONLINE ADVERTISING IS NOW AVAILABLE!
The Smith College Sophian
www.smithsophian.com
Website Statistics
over 9,000 registered users
over 10,000 page views per week
E-mail edition distributed to over 4,000 people
Online Advertising
Sizes
All sizes are listed in pixels.
Square: 120 x 120
Skyscraper: 120 x 240
Medium Rectangle: 300 x 250
Online ads must be submitted in GIF, JPG, or SWF format.
Online Rate Card
Square: $60/week or $180/month
Skyscraper: $80/week or $240/month
Medium Rectangle: $120/week or $360/month
Ads can be linked to specific Web sites.
Ads are available either on only the front page, or on all five of the section pages.
Informational statistics about your ad?s impressions (number of views) and click-throughs (number of people who clicked on the ad) may be requested.
Deadline: Three days prior to online posting.
Rates effective October 15, 2008.
